What is the future of the local auto market?

Concern about history is a great wisdom. The past of their biggest car dealers in Hunan has influenced the changes in the local auto market. Their strategy for the future will also affect the future of the local auto market. What is the future pattern? How much of the past you can see can predict how much the future.

Liu Xiangzi, General Manager of the Business Management Center of Shenxiang Automobile Group: Enhancing the competitiveness of the service system In the past, from 1988 to the present, the Shenxiang Group has successively owned 25 wholly-owned subsidiaries and its service network has spread throughout the province.

The future: We will concentrate on the existing 8 brands and build the core competitiveness of the regional market.

Looking back: Layout of Yongzhou and Changde Shenxiang Auto Plaza 2011 is a year in which China's auto market is returning to rationality. The overall sales of the Shenxiang Group are basically in line with the growth of the national auto market. The annual sales are 31,500, and the maintenance vehicles are 320,000. Revenue reached 5.3 billion yuan, maintaining relatively stable growth. In particular, the luxury car Cadillac, an increase of 50%, is the strongest growth brand of the Xiangxiang Group last year.

For Shenxiang Group, it has been a common practice to obtain honors. From the nation’s top ten auto dealers to Shanghai GM’s five-star distributors, one crystal trophy carries the honor of Shen Xiang. .

From 1988 to the present, Shenxiang Group has successively owned Shanghai GM Cadillac, Buick, Chevrolet, Shanghai Volkswagen, Shanghai Volkswagen Skoda, FAW Toyota, SAIC Roewe and many other well-known automobile brands. There are 25 cities in Changsha, Zhangzhou, Yongzhou and Changde. A wholly owned subsidiary of the company has a service network throughout the province. In 2011, Shen Xiang deployed Yongzhou and Changde Automobile Plaza in Hunan, Yongzhou Shenxiang was a brand shop in the original Shanghai Volkswagen, added Buick, Chevrolet, and Roewe to four branded 4S stores, and Changde Shen Xiang also added a SAIC Roewe 4S. shop.

In the 2012 layout, she said that building the competitiveness of the regional market is a time when the market is at a low ebb. Liu Yingzi sees not a dilemma but an opportunity. “Policy withdrawal and low-speed trajectory mean that a mature automobile market is coming. It also shows that After the formal prosperity of the service market, the prices are more popular, the products are more diversified, the service system is more perfect, and more and more choices are being made. For consumers, the automobile life will be more abundant and more convenient, and there will be more and more People can enjoy the benefits of this social development."

We believe that "companies do not necessarily do big jobs to be stronger." In the future, we will continue to build on the eight brands of Cadillac, Buick, Chevrolet, Toyota, Roewe, Shanghai Volkswagen, Skoda, and Anji yellow hats, and strengthen the internal resources of the base stocks, improve the 4S store's operational capabilities, and respond to changes in the market; It will meticulously and meticulously, strengthen the group management and service system construction, step by step, create a stable and stable way to build the core competitiveness of the regional market, and ensure the sustainable and healthy development of the company.

Huayang Century Automotive Group Chairman Feng Jianmin: "Westbound", expanding its strength to prepare for the past: "Big fish like fish mergers and reorganizations, may have always been the main theme of the market, but it has never been like 2011, as large dealers In the form of mutual annexation between groups."

Future: For the future expansion, Huayang Century has only one standard: strong profitability.

Looking back: The multi-mode competition has loomed over the past few years. “We have done a lot of things in the past year, and we are tired and the competition is getting more and more intense.” Feng Jianmin frankly stated that the store’s rush to eat is a true reflection of the survival of local dealers in the past year. The fish-like merger and reorganization may have always been the main theme of the market, but it has never been done in 2011 in the form of mutual annexation among big distributor groups. Dalian Zhongsheng bought Longhua Automobile for 643 million yuan, Zhengtong Automobile swallowed China South Automobile for 5.5 billion yuan, and it bought a large number of Changsha Hexin Toyota Motors. This trend continued until the beginning of 2012.

With the intensification of competition, the profit of bicycles has decreased, and the distribution of automobiles has gradually entered the era of meager profits. In the face of the era of low growth in the market, Huayang Century, which had been somewhat "halo" for the past few years, quietly completed several major events in 2011. First of all, its Chevrolet 4S shop in Yantai has built up the largest and most comprehensive standard 4S flagship store in Shandong Province. The simultaneous promotion of Buick and Dongfeng Peugeot are also completed in Changsha. Secondly, Huayang Century also extended its tentacles to Hexi and participated in the investment in the construction of a 400-acre Mugu Valley Motor City, boosting its further development and growth in the Hunan region.

2012 layout, he said that the development of large-scale dealer group's development goals have been established, but there are not many major movements of distributor groups in the tide of mergers and acquisitions. More dealers have chosen to apply for the establishment of new stores. mode. The same is true for Huayang Century. With the opening of two new stores, Buick and Dongfeng Peugeot, and the start of the Hexi Kariya Auto World, Huayang Century is now delineating the development trajectory of a “Westbound”. For future expansion, Feng Jianmin has only one standard: strong profitability.

Because he is optimistic about the third and fourth line market, Feng Jianmin still maintains cautious optimism. What comes along with this is Huayang Century's deeper market exploration and marketing innovation. According to reports, in late February, Huayang Century acquired a piece of land of about 100 mu in Jiuhua Automobile Industrial Park, Xiangtan, and planned to build eight 4S stores again. The brand covers luxury, high, mid-range and other levels and built a Xiangtan Huayang Century. Motor City. "The development of the company is only three days: March 21 is the foundation, March 22 is the action, March 23 will achieve a leap."

Chairman of the LiTian Group Qiu Jian: In the past, the boutique strategy was implemented. From the full expansion of the local market to the full construction of the Group's network, the LiTian Group achieved rapid and steady development.

Future: “We only invest in 4S stores with strong profitability, large single store turnover, and good brand development prospects, and luxury brands are the focus of our investment.”

Looking back on: The comprehensive construction of the Group's outlets began with the investment in the construction of Hunan's first FAW Toyota 4S store in 2003. By March 12th, 2012, the first BMW 4S store of LiTian Group has set sail; from FAW Toyota, to Lexus, to Changan Ford Motor Co., Ltd. went to the luxury brand BMW brand; from the full expansion of the local market to the overall construction of the group outlets, LiTian Group achieved rapid and steady development.

For the past 2011, Qiu Jian lamented the downturn in the market. It is from this overall market that the LiTian brand also has unsatisfactory performance. “But compared to some other brands, we are already quite good because our overall vehicle sales are profitable and the profits from after-sales service It is also maintaining normal growth."

For 2011, Qiu Jian is most pleased with the fact that luxury cars have seen huge growth across the board and they have made substantial profits. "Like we have only one Lexus, many of our models are in short supply, plus Lexus began to adjust the car series in the second half of the previous year, from the original 80% of large displacement models to more than 80% of small displacement models, so Our Lexus store has grown from more than 700 sales in 2010 to about 1,000 sales last year, and sales and after-sales profits have increased more than in previous years."

In 2012, he said that only the promising brand 4S shop Qiu Jian told reporters that Li Tian will also build Chang'an Ford 4S shop in Changsha, Hexi and BMW 4S shop in Loudi. Other 4S shop construction is also under preparation. However, the future investment direction of LiTian is still a boutique strategy.

“We only invest in 4S stores with strong profitability, large single store turnover, and good brand development prospects, and luxury brands are the focus of our investment.” Qiu Jian’s goal is clear, “Of course, we continuously improve our service and service capabilities. , Satisfying customer satisfaction is our most basic business idea."

The future strategy of LiTian is to adhere to the investment principle of “select only car brands that are respected, trusted by customers, and have a sense of social responsibility”, and always commit to the brand strategy planning of “excellence”, starting from the needs of customers and sticking to Customers grow together, create lifetime value for customers, establish a corporate image of “Customer Satisfaction First”, and build a century-old shop where the company has evergreen.

Mei Zhijun, General Manager of South Hunan Automobile South: Focus on the service and specialization extends in the past: lead the owners of Land Rover to drive by themselves and experience the most beautiful in Hunan; launch the Land Rover Mountain Cross Country training camp... China South always chooses different marketing methods to develop The city is always the future: to accelerate the pace of adjustment to the market response, strategically, this year's focus on the service and professional extension.

Looking back: the birth of rebirth in transition Since the South China Autos entered the Hunan market in 2005, its three major brands, Volvo, Jaguar and Land Rover, have just met the rapid growth of the auto market. Under the marketing of Mei Zhijun, the sales in the store have been To maintain rapid growth, the first few years showed a multiple growth. Last year, Hunan Automobile's South 4S shop had 1,800 orders, sales exceeded 1 billion, and sales volume increased by 30% compared with 2010.

In terms of activities, the three major brands have brand differences. The listing of the Volvo S60 will be made into a show of the entertainment industry. It will increase the exposure of the tidal wave female group; lead the owners of Land Rover to drive by themselves and experience the most beautiful in Hunan. The owner provides a good atmosphere and entertainment; he runs the Land Rover Mountain Cross Country Training Camp... He always has a unique vision and chooses different marketing methods.

Mei Zhijun believes that in 2011, for enterprises, the pace of development is too slow. A store operates three brands, and it is very stressful. No matter whether it is sales, thorough market or after-sales service, it puts forward high requirements. The lag in new store construction has affected the brand development. He designated 2011 as a year of transition and his birth was born again.

In 2012, he said that the capacity of three brands to relocate a store has been unable to meet the needs of the three major brands. Mei Zhijun revealed that it will open a new store in the South China Auto World this year, after which Jaguar Land Rover will belong to a store and Volvo will continue to sell at its old store. In the 7th year, the second store will finally be opened and the pace will be a bit slow. He disclosed that "This year's new store construction is imminent and has fallen behind for 2 years. After the completion of the new store construction, the scale will be twice that of the current 4S store." Mei Zhijun set 2012 as the year of take-off, and the three brands re-arranged. CNAF South will take off again and it will also take a new step.

He said, "In this year's city withdrawal, we will accelerate the pace of adjustment to the market response." At the same time will also increase the development of secondary markets, may be built in the city to build exhibition halls, strategically, this year's focus is on services and Extension on specialization.