V60 plans to reshape Volvo's image segment market to become increasingly fragmented

Before the news that the XC60 and S60 will be Volvo's first domestic model, but at the just-concluded Guangzhou Auto Show, Shen Hui made it clear that "the first domestic car will certainly not be an existing car, it must be a new car, and Now China's R&D center has taken the lead in doing it." According to Shen Hui, the first domestic car is expected to be available in 2013 and the second domestic car is expected to be available in 2014.

It is still unknown when Volvo’s first domestic car was unveiled, but v60 will be listed in China in early 2012.

V60 - Remodeling the brand image as its mission V60 This target group is positioned as a sports-loving middle-class personal sports wagon, becoming the focus of Volvo's Guangzhou auto show this year. President and CEO of Volvo Cars China Sales Co., Ltd. Shi Ruixiang said that the car will be listed in January next year, initially will be imported in the domestic sales.

The V60's target group is positioned to be willing to pursue greater space and flexibility, while at the same time attaching great importance to people with dynamic design and driving pleasure. To this end, Volvo further enhances the unique quality of its interiors, incorporating innovative technologies such as safety and comfort. This new luxury car perfectly matches Volvo's sports philosophy.

"So far, the concept of a sporty "wagon" was first introduced at home."

As for the development prospect of the latest concept of the sports wagon in China, Zhang Junyi believes that the key depends on its pricing. However, due to the strong desire of domestic consumers to purchase such personalities and fashion models, the current demand for Volvo v60 in the domestic market will remain relatively large under the current weakness of the entire auto market.

He analyzed that the models that can be mass-produced must be relatively modest models. Once they are personalized and sporty, their sales will not be too great and the prices will not be too low. Volvo will not try to make itself the top spot in the Volkswagen mainstream car market, but seizing market segments, establishing a brand image, and moving up or down on this basis is a top priority for Volvo.

As to whether the v60 will be made domestically, Shi Ruixiang said, “The V60 is a sports utility vehicle, so if you sell less than 10,000 vehicles a year, the significance of domestic production is not great.” However, according to reports, the V60 is The domestic sales target for half a year is still set at 5,000 vehicles.

It is reported that in order to tie in with the increase in new products and preparations for domestic production in the year to come, Volvo adds another 20-40 dealers this year, and will increase another 30-40 next year. The entire sales network will be 100 from last year. It has grown to about 160 homes.

Segment market is more "fragmented"

The automotive market is increasingly "fragmented," and consumer groups are becoming more and more "converged," and "subdivision" has become a trend in the automotive industry.

At present, China has become the world's largest auto market, and according to the current trend, the development of subdivided markets is sustainable. In recent years, major auto makers have also or are opening countless emerging market segments. Further refinement of models and consumer groups.

In the future, what are the development prospects of the automotive market segments? Will there be some new "fragmented" areas? Zhang Junyi answered with "nothing new under the sun". “Subdivided markets will become more detailed and fragmented in the future, but generally there will be no new areas. It is only due to factors such as cultural atmosphere and consumer psychology that various countries will lead to differences in the direction of development of automobile consumption: Europe and the United States will develop towards low prices and simple, while domestic consumers will develop more towards personalization and sports."