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[Since January 1, 2015, when the company enters the market for new vehicles (including imported vehicles), the company shall open vehicle maintenance to authorized maintenance companies and independent operators (including independent maintenance companies, maintenance equipment manufacturers, maintenance and technical training institutions, etc.) Technical Information]
"It seems to break the monopoly of the spare parts channel and make a substantial step forward." Yan Jinghui, deputy general manager of Beijing Beichen Yayuncun Automobile Trading Market Center, expressed his sincere feeling.
Yesterday (18th), the Ministry of Transport took the lead, "Guiding Opinions on Promoting the Transformation and Upgrading of the Automobile Maintenance Industry and Enhancing the Quality of Service of the Automobile Maintenance Industry" (hereinafter referred to as "Opinions") participated in the examination and approval by ten ministries and commissions including the United Nations Development and Reform Commission, the Ministry of Education, and the Ministry of Public Security. Formally released to the public, the "Opinions" proposes a number of incentive plans and safeguard measures against the current chaotic situation in the automotive maintenance industry, including poor structure, non-standard development, and opaque information. One of them is to "establish and implement technical information on vehicle maintenance." "Open system" and the second is "breaking down the monopoly of maintenance accessories."
It seems to be in line with the above two measures. On September 17, the China Automobile Maintenance Industry Association and the China Article Numbering Center released a joint report in Beijing that the “Consultation Draft for the Uniform Coding of Vehicle Components and Markers†has been completed and has been submitted to relevant national departments. The review is expected to be launched at the end of the year.
"Uniform coding of parts and components means that the use of automotive parts and components in the future will be further transparent. Upwards will enable auto companies to further break down the monopoly of parts and parts, and downwards will also prevent the occurrence of inferior parts of Auto Parts City. For the entire industry chain, it is a useful norm.†In the view of the automotive industry analyst Feng Shiming.
“The current situation is that the same component part product enters the entire vehicle company with the code of the entire vehicle company, its own production enterprise has the code of the production enterprise, and there is a special code for entering the after-sales system, such as Bosch's parts for Mercedes-Benz. After entering the 4S system, 4S employees can only see Mercedes-Benz's code, and do not know the original code.†Qian Wei, the founder of Bennett PNSEEK, an online automotive aftermarket business platform, told reporters. “This creates a problem. For example, if a component is broken, the owner would like to buy the corresponding model parts from the outside repair shop or e-commerce platform for replacement. It would be even more troublesome because even if it is the same product, the source code will be different.†Feng Shiming said. This asymmetry of information provides the real foundation for OEMs to monopolize aftermarket parts and components.
At the same time, "the cooperation between auto parts and different car brands must have different codes. There must be 40 codes for 40 parts for one part, which will bring a large cost burden to auto parts companies. These burdens are eventually passed on to the consumer. On the person." Zhang Chenghai, secretary general of the China Article Numbering Center, said.
The so-called "unified parts and components code", according to Wei Tongwei, secretary general of the Automobile Repair Accessories Working Committee of the China Automobile Maintenance Industry Association, introduced the attempt to unify the situation in which different manufacturers have different codes of similar products, using only foreign standards. Code to make it standardized. In his view, this method can break the existing vehicle sales price and the price system of aftermarket parts and components, and further solve the problem of high selling price and high maintenance cost in the automotive industry. "In theory, this line of thought is correct, but at the implementation level, it may encounter many details of the "test", such as classification according to major categories, such as bearings, spark plugs, etc., or detailed to each of the above Screws, each component to distinguish? In addition, coding on how the product will carry, consumers and social repair agencies how to obtain coded information, also need to be detailed.†Feng Shiming said. In addition, in Qian Wei’s opinion, there is still room for further exploration of how the above three types of codes can be effectively unified, that is, what kind of standards are to be set.
"The coding is the foundation, and with the coding, the establishment of the above-mentioned system for the disclosure of technical information on vehicle maintenance can be more secure." Although the details need to be implemented, the above two industry insiders think so.
In the "Opinions", the Ministry of Transportation expressly stated: "Since January 1, 2015, enterprises will be required to authorize maintenance companies and independent operators (including independent maintenance companies and maintenance equipment) when new vehicles (including imported vehicles) are listed. Enterprises, maintenance and technical training institutions, etc.) Publicize vehicle maintenance technical data. In the product specification, specify vehicle type approval certificate information, specify emission maintenance technical requirements, and state the emission control key component manufacturers, models, and useful life. From this, it can be seen that if there is a standardized code, combined with the company’s publicly available models and manufacturers' data, consumers can “choose a price†to select a component product.
"Not only for the transparency of hardware information such as spare parts, but also the meaning of the above "maintenance technical data" is quite extensive." Feng Shiming said, "It should also include the corresponding maintenance knowledge and technology. If the policy is really from this The first level is in response to the company’s request, which will have a greater impact on the existing system. On the other hand, powerful social auto repair companies can use the above open technical data to master more core component repair specifications and processes. On the one hand, some self-owned brands can also perform vehicle model benchmarking and accelerate learning and absorption in technology. It is understood that before this, the 4S store was able to “lock in†consumers in its own business areas, to a large extent. On the edge of the technical closure of vehicle manufacturers.
"For example, Mercedes-Benz, BMW, even small components, will be recorded by the computer board information, after the fault occurs, only by a professional device to read the information on the computer board, the fault will be clear." A Mercedes-Benz 4S shop maintenance technicians told reporters, "However, this does not mean that as long as the above equipment, we can identify the fault." The person added: "Because even mastered the equipment, but the fault code is not ordinary Maintenance workers can see clearly."
"So, if the above two policies can really be implemented, it must be the dealers who are the first to bear the brunt." The above-mentioned sources all stated that the cakes of future distributors may be eaten by a competitive social repair shop, or they may be affected by parts and components. The vendor seized.
However, in the eyes of the car insurance worry-free chairman and CEO Shuai Yong, this will promote the harmonious co-existence of the entire industry chain. "As far as I know, 75% of the auto insurance premium is used for replacement of parts and components. Why is it so high? Because the parts information is not transparent, and the technology is blocked, the 4S system can only "charge for the price" and "black box operation." Once unified coding, there is no doubt that a large database has been established for the insurance industry. Through this database, insurance companies can conduct price comparisons very conveniently, and then guide consumers to purchase products with the same quality and low prices and enter a qualified social maintenance system.
Although the industry's expectations and repercussions are good, one of the problems that all of these people are concerned about is the final landing of the policy.