Guangzhou is about to enter the era of water leisure industry

Summary: The Guangzhou Municipal Party Committee and the Municipal Government have formulated the “Work Plan for Promoting Seaport Economic Development” and regard the leisure industry as one of the key industries for the development of the seaport economy. The plan clearly proposes to make full use of the resources and advantages of Guangzhou to develop the leisure navigation industry, to create a direction for the development of a regional international leisure navigation and tourism base, and to show that efforts to cultivate the aquatic leisure industry have become an important part of Guangzhou's economic and social development.

Exporting domestic demand goes hand in hand with China becoming the focus of the global water leisure industry China is one of the largest countries in the world in the manufacture and export of aquatic products, and 30% of the world's water sports supplies are produced in China. In the past 10 years, with the acceleration of the process of world economic integration and the significant characteristics of the global migration of large-scale processing industries, more and more of the world's water supplies wholesalers and retailers have placed purchasing points in China, with the total number of customs According to statistics from the Department, China’s total export volume has maintained a growth rate of 30% every year.

At the same time, as the country’s economic strength continues to increase, people’s income continues to increase and a strong domestic demand is formed. The industrial chain of water supplies from production to sales gradually improves. According to incomplete statistics, there are currently more than 800 large-scale water supplies wholesalers in China. There are 1,500 medium-sized companies and over 10,000 small shops. The rapid development of China's water leisure activities, domestic demand for products, and exports have maintained a good momentum of development, making China a focus of global water sports supplies.

Industrial integration and upgrading, Guangdong advantages Obviously, according to industry insiders, the water leisure industry is rich in meanings, including various yachts, diving supplies, surfing and water skiing equipment, drifting supplies, swimming supplies, beach leisure, aquatic entertainment and recreational facilities, and aquatic fishing and recreation, and water. Many products and industries, such as clubs and destinations, are subdivided. However, due to the relatively low awareness of the overall concept of the water leisure industry in the past, various sub-industry industries are currently formed. However, looking at the provinces across the country, Guangdong has the best conditions for building and developing a water leisure industry chain. Guangdong boasts one of the country’s three major fishing tackle production bases, Dongguan, and Zhuhai, a well-known yacht survival base. In addition, it also gathers a large number of diving products and Other related aquatic leisure products.

At the same time, international experience shows that when a city’s per capita income reaches US$6,000, it has the economic basis for the development of high-end water leisure activity industries. Therefore, Guangdong itself is a huge market for water leisure industry, so it has become a bridgehead for major international water and leisure products market to enter the Chinese market. At present, more and more international brands have established production bases in Guangdong. On the other hand, due to the obvious geographic advantages adjacent to Hong Kong and Macau, as well as the global branding effect of the Canton Fair, Guangdong's aquatic leisure industry is booming, and the industrial growth rate has ranked first in China for five consecutive years.

With the momentum of the Asian Games, it is no coincidence that the implementation of a diversified layout. The success of the bid for the 2010 Asian Games is just like blowing up the wind for the Guangzhou water leisure industry. Since the successful bid for the Asian Games, the Guangzhou government has decided to use the water culture as a theme to develop the water leisure industry into the next bright spot of Guangzhou's economic growth. To achieve this goal, the Guangzhou government has begun to implement diversified layouts from multiple parties.

In the six years of preparations for the Asian Games, improving the quality of water resources in the Pearl River water system has become one of the key tasks of the Guangzhou government, making the water quality of the Pearl River water system thoroughly improved before the Asian Games and laying the foundation for the water recreation industry in Guangzhou. . At the same time, by attracting investment, Guangzhou has a large-scale water leisure project like Nansha Yacht Club that integrates the yacht club with large-scale commercial and high-end real estate properties, sweeping away the passive situation of Guangzhou lacking large-scale water leisure infrastructure.

Yacht piloting, water leisure projects are blooming in many water leisure sports, given the yacht industry's powerful pulling effect on related industries, it has attracted much attention and attention. The Guangzhou Municipal Government stated that the development of the yacht industry will promote the development of Guangzhou into a comprehensive seaport economic development model and optimize the investment environment and tourism environment in Guangzhou. Relying on the opportunity of the Asian Games to develop the yacht industry, it is more conducive to enhancing the image and quality of Guangzhou and affirming the yacht. Industry's Significance in Improving Urban Image. Taking the Pearl River Tour as an example, it has become an important way for tourists to appreciate the beauty of Guangzhou, and has become a demonstration project for yachts to enter the Pearl River in Guangzhou to implement the river rafting tour. At the same time, as many investors are optimistic about the prospects for the development of leisure functions in the Pearl River water system, they have invested in the development of a variety of projects including water sports and marine world, making the Pearl River water system's leisure and entertainment functions intensified. It is believed that water leisure in Guangzhou In the near future, the project will usher in a magnificent blooming landscape.

The government took the lead to promote the development of the industry through exhibitions and benefited from the brand benefits of the Canton Fair. Guangzhou became a well-known purchasing place known to the global merchants. At the same time, Guangzhou has Asia's largest exhibition site, the Pazhou Complex, and transportation advantages that extend in all directions. Taking into account that the Canton Fair is a comprehensive exhibition, the Guangzhou government is advocating to organize professional exhibitions with the theme of the water leisure industry outside the Canton Fair to integrate Guangzhou and even Pan-Zhu in the form of professional exhibitions in order to meet the international trend of professional exhibitions serving the industry. The production enterprises of aquatic leisure products in the delta region have formed international influence. It is reported that the 2011 Guangzhou International Water System Tourism Leisure and Water Supplies Expo, which will be held at the Pazhou Complex from March 3rd to 5th, will be from U. S. , Canada, Australia, New Zealand, U. K. ,France,Italy,Holland,Germany,Russia,Switzerland,Korea,Japan,Malaysia,Singapore,Hong Kong,Taiwan,Macao and other relevant associations and institutions in more than 20 countries and regions have supported so far. 386 buyers from more than 40 countries and regions registered for the visit.

Conclusion: There is reason to believe that after more than 30 years of reform and opening up, Guangzhou will enter the era of water leisure industry including yacht industry after it has passed the era of real estate and automobile industry.