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Lighting store VS e-commerce: product, traffic and conversion contrast
I have been involved in the home decoration lighting sales industry for some time. I have seen, heard and experienced many things. I have never understood and understood. I have experienced many setbacks after taking a lot of detours, but I am optimistic about the prospects of the home decoration lighting industry. I can continue to persist until now. It may be the habit of developing in the past work. I like to analyze and summarize everything. Most of the time I get some very simple truths. I will share with you some ideas about the home decoration lighting sales industry. Conduct exchanges and study. Doing home decoration lighting sales, no matter through which channels, whether it is offline entities or online e-commerce platforms, will never be able to circumvent the three eternal topics of product, flow, and transformation. I am mainly focusing on these three aspects today. Compare the entity with the e-commerce and share your thoughts with you. First of all, whether there is any advantage in product products depends on the style, quality, technology content and other additional excellent features. For physical stores, as much as possible, the quality is the first, the styles are rich, the products of e-commerce are also To meet the above requirements, but need another requirement, that is, there must be one or several products that can explode, the appearance of the style can meet the aesthetic requirements of different groups, the price should be attractive, and the reasons are discussed in the traffic topic; Source self-production, order OEM, brand distribution mainly for these several sources, the physical store's supply may be more brand distribution, e-commerce platform is a little wider, different businesses have their own different sources, but belong to These major categories, they produce more, the most important thing is the price advantage. There are also C stores in the production of Tmall, and many of them have made their own brands. Many of these are small workshops and factories before, but the scale of e-commerce platform is developing very fast. Many people see it. This situation has joined this market, and it has also caused the current situation of e-commerce platform is very chaotic. The same product, different brands, different prices, quality is also uneven, it is difficult to create a brand like Opris, but the Taobao brand list is still very easy to do, brand distribution is mainly concentrated in Tmall shop, C shop Rarely, because the agents that can get the agents are generally large-scale enterprises, you can get the goods directly from the brand at the advantage price. Some are also authorized brand management, self-processing, order OEM is also very common, after all, it is impossible for every enterprise to produce all kinds of lamps, so many will order OEM, which will reduce costs and bring price advantage. The second point: said that regardless of the distribution of products, passenger traffic is very critical, the importance of everyone can certainly have a deep understanding, today mainly, the source of physical and e-commerce traffic, specific drainage It belongs to a very complicated and huge subject, and it may be said that many can not be said.