Exquisite tire exports to sit steadily in the country's top spot for tires

Recently, the reporter learned from the Zhaotai City Department of Commerce in Yantai that Shandong Linglong Tire Co., Ltd.’s foreign trade exports continued to grow in 2011, continuing to lead the domestic industry, and the export trade volume steadily took the top spot in the national tire industry.

Faced with the ever-increasing domestic and foreign market competition, Linglong Tire always holds high the banner of national brands and adheres to the international development strategy. In order to break foreign market barriers, Linglong Group relies on technological innovation to accelerate the transformation of technological achievements to form snowmobile tires, low rolling resistance tires, run-flat tires, environmental protection tires, high-performance passenger car radial tires and low noise tires. The series broke through technical barriers such as noise, environmental protection, and low rolling resistance, and created a new situation in high-end marketing in overseas markets by relying on product quality and quality enhancement. On this basis, Linglong Tire also continued to deepen its strategic cooperation with customers and increase overseas brand building. In the construction of the network, the company adopts “zero sales” and “support” to walk on two legs. It adopts a step-by-step, planned implementation of the “going out” strategy. It chooses to establish overseas production bases and raw material bases, effectively reduces logistics costs, and forms regions based on the production radius. The advantages have comprehensively enhanced the core competitiveness of the company's international market. It is understood that in the past 2011, Linglong Tire Co., Ltd. exported a total of 15030 batches of tires, the export value of up to 882 million US dollars, an increase of 3.97%, ranking first in the national export tires.