March 29, 2024

Can set the rules of the game to be the "boss"

This definition is completely reasonable and in line with international rules. Therefore, the self-owned brand can win over the top of the line.

A "changed day" official car procurement catalog really made the automotive industry excited. It is an unprecedented surprise experience to sort out the self-owned branded products in the catalog. It is not an exaggeration to say that this official car procurement catalogue is called "the history's most awesome" independent brand support policy. Because it is serious about hitting drums, it is still to be seen whether or not the sound effects are deterrent.

This is late to meet international standards. Looking at many markets in Europe, America, Japan, and South Korea, who’s official car is not its own brand? Why Audi alone in China has become a "government car" that cannot be undeterred. Some commentators jokingly stated that "Obama does not support state-owned enterprise cars. We can do what they can do." This is the need for such an emboldenedness.

In fact, the most exciting thing about this matter is that the General Catalogue for Purchasing General Business Vehicles is in full compliance with the “Detailed Rules for the Selection of Models for the Selection of Official Vehicles Used by the Party and Government Officials for Vehicles” issued last year. It is encouraged to do so without violating WTO principles. own brand.

Once Audi became a "government car," because the bottom line was that it replaced domestic cars with imported cars. Now this bottom line has obviously improved and corrected. It is only high-end cars made by other people in China that cannot completely get what they want, especially to create competitive Chinese brands.

The new rules, in addition to explicitly providing "1.8 liters, 180,000 yuan," in fact, the core of independent brands and independent innovation has made the most clear definition so far, that is, R & D investment should not be less than operating income 3 %, car companies must also have product industrial property rights, product improvement and recognition rights, product technology transfer rights and domestic and international market sales rights.

This definition is completely reasonable and in line with international rules. Therefore, the self-owned brand can win over the top of the line.

The reason why the importance of compliance with the rules is emphasized is that for the entire Chinese auto industry, it is only right to continue to maintain openness and develop in the entire international rules. Although the appeal of “market-for-technology” is taken for granted, it is the opening of the market that has created the eastward shift of the world’s largest auto market. Therefore, openness, participation in international competition and division of labor are the first codes.

While complying with international rules and maintaining openness, it is possible to set realistic rules of the game according to their own good intentions. This is the progress of today's auto industry. The progress from stopping the encouragement of foreign investment in vehicles to the strict compliance with the joint venture's own brand rules, to the introduction of new rules for the competition of official vehicles, and the introduction of an average fuel consumption system for car companies all show this progress.

Only by respecting the market can we have a future. Respecting oneself and setting the rules of the game are the "big bosses."

China's auto industry seems to have a long history. In fact, the real growth period is only a dozen years. Recently, a series of corrective measures in the automotive industry have led people to see that a “child” who can only play with Others has transformed the “juvenile” who can independently practice his or her will. This "adult ceremony" may be very long, but the auto industry needs to complete its evolution to the strong in the barrel of this market rule.

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