Analysis of China's Heavy Truck Product Consumption Characteristics in the Future

In 2010, the country produced and sold 3.902 million and 3.86 million trucks, an increase of 28.19% and 29.90%, respectively. In December, the trucks produced and sold 372,200 vehicles and 315,500 vehicles, an increase of 7.49% and 0.22% from the previous period; an increase of 21.60% and 15.40% year-on-year.

From January to December, China produced 1.06 million heavy trucks (including non-integrated vehicles and semi-trailer tractors), an increase of 65.44% year-on-year; sales of 1.02 million vehicles, an increase of 59.93% year-on-year. In 2010, China's heavy truck production and sales exceeded the one million mark for the first time. Among them, the production and sales of heavy trucks totaled 253,100 units and 247,700 units, an increase of 93.33% and 84.46% year-on-year; the production and sales of heavy trucks and non-integrated vehicles were 443,300 units and 415,100 units, an increase of 47.30% and 42.76% year-on-year; and the sales and sales of semi-trailer tractors were 362,500. There were 358,600 vehicles and vehicles, an increase of 74.11% and 67.98% year-on-year.

From January to December, in the heavy truck market segment, 26 tons of trucks with a total mass of ≤ 32 tons sold 74,000 vehicles, an increase of 104.45% year-on-year; 19 tons of trucks with a total weight of 26 tons had a sales of 134,600 units. Vehicles, an increase of 83.18%; 14 tons of total weight ≤ 19 tons of heavy truck sales of 37,600 vehicles, an increase of 58.88%.

In 2010, a steady stream of orders rushed forward, heavy-duty truck companies were operating at full capacity and the Chinese heavy truck market suddenly increased from 650,000 units in 2009 to 1,107,400 units. The increase of 59.93% not only allowed all companies to successfully complete the beginning of the year. The sales tasks set out even made them seem to be so conservative. The figures brought the heavy truck market in China to a million stage. Each company has the idea of ​​competing for the market under the lure of profits. The era of “grabbing” rice has come.

In the past 20 years, the macroeconomic operation has been relatively stable, and heavy trucks have developed rapidly as a means of production. The 4 trillion yuan investment plan and policy guidance for expanding domestic demand invested by the state to cope with the financial crisis have led to a huge outbreak of demand for construction vehicles and logistics vehicles. This has also created a thriving Chinese truck market. Here we will take a look at what future heavy truck products best meet our market.

I. Personalization At present, China's heavy-duty truck industry is often modeled on some unique products. The homogeneous homogeneity is rampant. The core competitiveness is extremely scarce. Many users cannot buy their own vehicles that are more satisfactory. Some product quotes put a lot of pressure on the sales of trucks. This is the odd circle of China's truck market in recent years. China's heavy trucks range from more than 30,000 vehicles to the current 300,000, and the user base has undergone tremendous changes, from the initial state-owned group consumption to the current consumer-oriented consumer forces. After busy 2010, the demand for personalized trucks will increase. It will be the next stage of demand to provide personalized heavy trucks with diverse and diverse configurations for different sections of roads, transporting different materials, and even different climates. military. The products that can cater to the market and cater to consumers can be accepted by the public.

Second, lightweight lightweight truck is a constant topic, as long as this leading technology can gain a firm foothold in the heavy truck industry. Weight reduction is a systematic project that involves the entire vehicle, engine, suspension and other fields, and even includes the application of new materials and new technologies. The automobile body accounts for about 30% of the total weight of the car. Under no-load conditions, about 70% of the fuel consumption is spent on the body weight. For every 100 kilograms of vehicle weight, 0.6 liters per 100 kilometers can be saved. If the vehicle weight is reduced by 10%, the fuel efficiency can be increased by 6%-8%; if the rolling resistance is reduced by 10%, the fuel efficiency can be increased by 3%; if the transmission efficiency of the axle, transmission and other devices is increased by 10%, the fuel efficiency can be improved. Increase by 7%. Therefore, lightweight vehicles have great benefits for the vehicle's fuel economy, vehicle control stability, and collision safety. At present, under the system of toll-by-weight, under the weight-reducing system, if the vehicle's self-weight is reduced by one ton, how much net income the user will increase each year can be calculated. The same two trucks are parked together and do not run to know who is making more money. Such a money-making machine, even if the price is higher, will become the customer's first choice.

3. Energy conservation, environmental protection, energy conservation and emission reduction are the major issues at present. The implementation of the National III and the State IV standards has strongly promoted the pace of commercial vehicles into the “green”. The most important thing is that the price of oil has soared and transportation costs have continued to increase. A truck with low fuel consumption is bound to be favored. Natural gas trucks have always been in our minds and seem to be within reach, yet they seem to be miles away. Due to lack of clear policy support, the development of domestic natural gas heavy trucks has always been driven by their own companies and markets, and their progress is slightly slower compared with passenger cars and passenger cars. With the further development of R&D, the driving range of natural gas heavy trucks has been further increased, and the LNG-powered trucks have gradually been recognized. When the network construction of filling stations is about to improve, the state subsidies will further inject into the truck market, and people will be enthusiastic about natural gas trucks.

IV. After-sales service Shaanxi Automobile shall transform itself into a service-oriented heavy truck manufacturing company. Futian Auman proposes the concept of “full-process, full-cycle, full-scale, all-unified, full-satisfaction 5 full-service new standards and lifelong service, SAIC Iveco Hongyan In 2011, we will build a “Service Zero Distance” service brand, and Valin and the Universiade Heavy Trucks will support the rapid development of the service system with 1:1 parts sales. The joint truck has launched “30 months since its launch. +30,000-kilometer long warranty period and free three-packet service package. After-sales service has become a side-by-side project with various car manufacturers, which is the most important point for heavy-duty consumer groups, and high-quality trucks may also have On that day, supporting services could not keep up, parts had to wait for months, and who would buy such trucks? The first car was sold out, the second car was serviced, and the company’s life was After the sale, high-quality service is an important criterion for car buyers to measure a car.

From the initial liberation, Dongfeng-based consumer models gradually transitioned to the Steyr model. With the introduction of the National Automobile Industry's "Tenth Five-Year Plan", the government focused on supporting major manufacturers such as FAW and FAW. The change in the role of heavy truck companies has filled the market with smoke. In the next few years, the demand for heavy trucks in China will increase steadily. Whoever has the most personalized, heavy, lightweight, energy-efficient, and after-sales service will have the absolute right to speak in China's heavy truck market.