In 1880, Eastman Kodak Company was established in Rochester, New York, USA. After more than one hundred years of painstaking operation, it continued to expand. It eventually became a business in more than 150 countries and regions in the world, with more than 80,000 employees worldwide. The production and supplier of imaging products and related services. On January 19, 2012, Kodak applied for bankruptcy protection in New York under the US Bankruptcy Law. Motorola, founded in 1928 in Schaumburg, Illinois, was once one of the top 100 companies in the world for wealth and is a global manufacturer of chips. Leader in electronic communications. On August 15, 2011, Google acquired Motorola at a total cash price of US$40 per share for US$12.5 billion. On August 13, 2012, Motorola Mobility announced that it would lay off 20% of the global staff and close down 1/3 of its offices; Nokia, established in Espoo, Finland, in 1865. Since 1996, Nokia has occupied the first place in global communications equipment market for 14 consecutive years. . In the second quarter of 2011, Nokia was overtaken by both Apple and Samsung in the dual attack of Apple's iPhone and Google's Android smartphone, and surrendered the throne of the global communications market leader. On June 14, 2012, Nokia sold its luxury brand Vertu to the European private equity group EQT VI; in August 2012, nearly 100 employees of the Nokia Branch of Nokia Communications Co., Ltd. were dismissed by the company; on October 3, 2012, Nokia announced that Consider selling the headquarters building in Espoo, Finland.

Eastman Kodak Company, Motorola Inc., Nokia... All of them were once profane and red-colored leaders in the industry. People in their minds were almost perfect 'Gao Fu Shuai' and 'White Fu Mei', even if they were miraculous. 'Octopus Paul' may not be able to predict that their ending will be so sad, and then Chopin's Chopin will not be able to play their grief.

As an example of a group company that has been standing around the world for centuries, Eastman Kodak Company, Motorola Corporation, and Nokia, their frustration today is not entirely due to internal management mishaps or the impact of competitors. They have lost to almost any enterprise. A strong opponent to counter - trends, trends of the times. The chaos of internal management can be solved by changing head coaches and changing the management system. Competitors' strong pressure can be countered by corresponding marketing strategies. Only the trend of the times is that no one company can compete with them and it is irreversible. When the trend begins to change, if you still cling to a product that once possessed absolute superiority, cling to an area where there are no natural enemies, and attempt to dominate the party, the market will use blood and tears to tell these conservatives the reality of cruelty and ruthlessness: with digital technology The rise of Kodak is still reluctant to abandon the traditional film market with absolute competitive advantage and meet the market share and monopoly position of traditional film products. When Fujifilm, Sony, Hewlett-Packard, Canon, and Epson joined hands together, Kodak has already missed out. Opportunity, hard to escape fate, 'Kodak Royal Film' can only stay forever in the beautiful memories of many photographers; Motorola and Nokia's lost soul is almost exactly the same, iPhone and Android smart phones have set off in the communications product market The vast waves, and these two former giants, Nokia immersed in the huge wealth of traditional feature phones, Motorola is consciously leading the technology, completely ignoring the feelings and experience of consumers, and ultimately both can not escape the doom.

To survive and develop, companies must first learn how to assess the situation, and then follow the trend, otherwise, if Kodak, Motorola and Nokia, can not get rid of the frustration situation, not to mention the Chinese security companies are not deep, not strong stamina. The loss of Kodak, Motorola and Nokia can also provide reference and alertness for other companies. The death of China's security companies can only come lightly and quietly. It will not take a cloud, leaving only a sigh.

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