May 05, 2024

· LeTV teamed up with BAIC to obtain the first new energy vehicle license

LeTV and Xiaomi are the two most popular Chinese Internet companies. They are the first to get a new entry permit for new energy vehicles.
On November 26, the National Development and Reform Commission announced the “Interim Provisions on the Investment Project and Production Access Management of New Pure Electric Passenger Vehicle Manufacturers” (hereinafter referred to as “Pure Electric Passenger Vehicle Access Regulations”). Passenger car production enterprise investment projects and production access management.
Coincidentally, LeTV's chairman and CEO Jia Yueting also announced the "LeSce See Plan" on November 26. In Weibo, Jia Yueting said: "In order to improve the living environment of human beings, in order to allow every Chinese to breathe pure air and promote a new industrial revolution, we see the plan to see..." This plan is speculated by the outside world. For new energy vehicles.
Like LeTV, Xiaomi seems to be interested in entering the car. It was rumored that Li Wanqiang went to Silicon Valley to retreat, aiming to find inspiration for Xiaomi. On the network, there is also a model of the millet car similar to the "M" logo.
The question is, who can take the lead in getting into new energy vehicles for the two most innovative and Internet-thinking companies in China today?
LeTV's first-mover advantage is obvious to domestic Internet companies who are most concerned about new energy vehicles? It belongs to LeTV and Xiaomi. However, compared with Xiaomi, LeTV has a faster pace and is the most promising company to be the first to get a new energy vehicle access permit.
Unlike Xiaomi, who is still at the stage of exploration, LeTV has actually walked on the road. It is understood that both BAIC and LeTV have invested in the shares of American high-tech pure electric vehicle design company Atieva. Among them, BAIC is the largest shareholder, and LeTV is the second largest shareholder.
It is understood that Atieva's technical team, mainly from the European and American Automobile Group and Silicon Valley Technology Corporation, among its engineers are more than the development experts from Tesla, GM, Mercedes-Benz, Volkswagen and other car companies, the technical team has successfully developed more than 3,000 New energy electric vehicles, including the Tesla Roadster, the Chevrolet Volt and the Audi R8 pure electric sports car, are the top design companies in the field of new energy vehicles.
LeTV and BAIC have become the shareholders of the industry called “Intel in the field of new energy vehicles”, which means that LeTV and BAIC have already met the “Pure Electric Passenger Vehicle Access Regulations” issued by the National Development and Reform Commission. In the "Regulations", the core is: (reporting enterprises) have more than 3 years of research and development basis of pure electric passenger vehicles, with professional R & D team and vehicle forward research and development capabilities, master vehicle control system, power battery system, and The core technology of vehicle integration and vehicle lightweighting, as well as the corresponding test and verification capabilities, have the independent intellectual property rights of pure electric passenger cars and authorized related invention patents.
Su Bo, deputy director of the Ministry of Industry and Information Technology, said that the core of new energy vehicles is batteries. If a company can make a breakthrough in this field, the Ministry of Industry and Information Technology, the National Development and Reform Commission, the Ministry of Finance and the Ministry of Science and Technology will provide special funds for support. As a design company of Tesla, Atieva is currently a global leader in battery research. Therefore, the cooperation between LeTV and BAIC has already met the requirements of the state for Internet companies to enter the automotive field at the policy level.
During his trip to the United States, Jia Yueting had a meeting with Xu Heyi, the chairman of Beiqi. People familiar with the matter said that the two sides mainly negotiated the "Beiqi and LeTV cooperation with new energy vehicles." Now the two sides have jointly invested in the shares of American high-tech pure electric vehicle design company Atieva, indicating that the two sides have reached an agreement on cooperation with new energy vehicles.
In the industry's view, this one alone has already led LeTV to lead other domestic Internet companies, and is expected to quickly become the first company to receive the first new energy vehicle license.
China's "Tesla" is worth looking forward to Tesla's success, the biggest factor is its business model. Because, no matter from which point of view, Tesla can not be regarded as a purely car company.
It is a miracle that Tesla electric cars break out. First of all, it is not the first electric vehicle manufacturer. The company has only been established for 10 years. However, it does not master all the core technologies of the automobile industry. It only subtly integrates various advantageous resources.
It is understood that Tesla has reached 14 suppliers. From Japan, the United States, France, Switzerland, Sweden, South Korea and other places, including Yokohama Tire, Matsushita Electric, Juniper Networks, Intuition Software, Dana, Dassault Systèmes, BorgWarner, Visteon and TEConnectivity These suppliers cover a wide range of areas including tires, lithium batteries, software development and automotive transmission supplies.
Tesla's strength lies in its management of the battery, which is the gene for its success. The 8000 batteries on the Tesla electric car are all from the lithium battery pack of Matsushita Electric Industrial Co., Ltd., and the Tesla electric car can exercise more mileage through the improved battery management system. This strategy is the same as Apple. Apple is not the founder of smartphones, but it maximizes the popularity of smartphones.
At the end of 2013, Xu Heyi, the chairman of BAIC Group, led a delegation to visit and inspect Tesla. When Xu Heyi recalled the scene at the time, he told reporters: "There were too many new energy vehicles in the past, but when we saw Tesla's products and saw its performance and indicators, it was very shocking. This is new. Informatization is a revolution in traditional manufacturing."
As one of the most successful cross-border companies in China, LeTV has proved that it has the subversive power of traditional manufacturing through Super TV. Like Tesla, it does not have the power to make TV itself, but relies on its own U1 operating system to successfully connect the industry chain.
Now, especially after it and BAIC become the first and second largest shareholders of Atieva, they already have the capacity of battery management system not to lose to Tesla. What it has to do now is how to cooperate with BAIC to produce automotive products that are not lost to Tesla.

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