"Can you let me go with you..." On the evening of March 31, at the second-generation Ruifeng S5 listing thank-you dinner, Yan Gang, deputy general manager of Jianghuai Automobile Co., Ltd. and general manager of passenger car marketing company, volunteered and heard Emotionally, "Lianzhuo said" an old song of Chen Sheng - "Leave the sorrow to yourself." Pe Film Shrink Wrapper,Film Shrink Wrapper,Shrink Packing Machine,Automatic Overwrapping Machine Zhangjiagang Sunswell Machinery Co., Ltd. , https://www.sswmachine.com
On the occasion of the S3 big sale and the S5 listing, Yan Gang, who just took the special allowance of the State Council, said that this song is totally in the eyes of Phoenix Motor. Before he started singing, he said: "Jianghuai Automobile must excel in its own brand, and must insist on customer first and leave sorrow to yourself."
It is still painful to return a bill than to sell a car. Just like Ma Ying-jeou said: "The media is a natural opposition party."
Therefore, even in the first quarter of 2015, the last day of the year, even in the time of the Jianghuai passenger car "double happiness", there will still be reporters asking: "Is 2014 the worst year for Jianghuai?"
In 2014, the sales volume of passenger cars in Jianghuai fell by 3.83%, which was not too bad in the context of 12 consecutive declines in self-owned brand passenger cars. However, due to the sluggish commercial market, the 2014 performance report disclosed by Jianghuai Co., Ltd. on March 20 this year is much more difficult. Although operating income increased by 1.65%, total profit fell by 44.8%. The main reason given by the Express is: "The decline in the scale of production and sales leads to an increase in fixed costs such as depreciation, and a large investment and R&D investment."
“The target is between 35,000 and 40,000 units...†Yan Gang’s expectations for S5 sounded low-key. In contrast, the goal of “300,000 vehicles†for passenger cars in 2015 was much more ambitious. According to official data from Jianghuai, the sales volume of passenger cars in 2014 was only 195,600, and the annual target of 300,000 vehicles meant that the sales growth of passenger cars in 2015 should reach 53%. If the comparison data from January to February shows that 53% is 6 times the average speed of the passenger car industry, it is 2.5 times the average speed of Chinese brand passenger cars. Where is the bottom?
The bottom gas may come from the big sale of Ruifeng S3.
"It turned out that we want to sell 5000-8000 units a month, which one thinks that we can buy 20,000 units a month." Yan Gang said, "Returning a bill is more painful than selling a car. We had more than 30,000 S3s before the Spring Festival last year. I couldn't get the car. Finally, I transported the cars from the 28th and the 29th of the twelfth lunar month, including the New Year's Eve, to the surrounding 7 provinces. I paid 5,000 cars on the New Year's Day. I can only withdraw nearly 12,000. The order of the car." The unexpected big sale caused the Jianghuai No. 3 factory to be under pressure. Yan Gang admitted that the new S5 sales target is set low, also to ensure the supply of the same factory "sales king" S3.
According to the data of the China Automobile Association, in January-February this year, Ruifeng S3 rushed to the third place in the SUV ranking with 36,400 units, only under Haval and Tiguan. The total sales volume of passenger cars in Jianghuai reached 53,500 vehicles, an increase of 48.26% year-on-year, and 18% of the annual sales target has been completed.
T and TGDI are not the same After the second-generation S5 went public, the users of Phoenix Motors immediately expressed that the price was too high. “It’s a bit more expensive than the previous generation, but is it expensive for in-cylinder direct injection + turbocharged + dual independent variable valve timing system (DVVT)? The cost of the platinum power system is at least more expensive than before. 30%, in fact, not only, the first two increased by 11,000 yuan." Yan Gang said that the configuration is based on the level of 200,000, their competitors are mainstream joint venture brands.
He repeatedly stressed that "T and TGDI are different. TGDI is turbocharged plus direct injection in the cylinder. The fuel utilization rate is the ultimate. This is the technology of diesel. It can explode the maximum torque at 1500 rpm. It means that the speed is reduced in unit time, not only economical, but also reliability and durability."
In terms of cost, his other highlight is the voice intelligence system developed in cooperation with HKUST and Bosch. Even when the car is running at high speed, it will not be affected by noise. Phoenix Motor also noticed that the second-generation S5 car key was built by Apple's foundry Foxconn. Although it is inconspicuous, it is also a detail of S5's pursuit of quality.
"Next year, S7 will definitely be listed. Even if we hang on the Internet now, we will have customers ordering cars." Yan Gang is confident about the next-stage high-end SUV. He said that the reason for waiting until next year is mainly to consider the cost. . “All intelligent, automatic start. The original two large display screens will be more than 10,000. Later we will consider reducing one of them slightly.â€
In the view of Phoenix Motors, the price requirements of consumers for their own brands are still relatively strict. Even if they only raise 8,000 yuan, they need to communicate and explain with consumers and understand the advantages. “The price/performance ratio must be high†is the market's demanding demand for independent brands.