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Eighty-five percent of the long-distance and tourist buses that run on China's roads are equipped with Patel electrical products. Of the large and medium-sized passenger cars that are exported abroad, 95% are also equipped with Patel products. Beijing Peitelai Electric Appliance Co., Ltd., a joint venture established in March 2001, has become a modern, large-scale enterprise specialized in the development and production of medium and high-end commercial vehicles and generators and starters for construction machinery. To make such small generators and starters so impressive, the development path of Beijing Petrae is worth exploring.
â– Strategic deployment Clear product line
Beijing Petter's controlling party is the United States Patel Group, one of the world's three largest heavy-duty automotive electrical manufacturers. It holds the world's leading heavy-duty electrical design and manufacturing technology. At the beginning of the joint venture, Beijing Peitelai developed a clear development strategy: heavy-duty appliances + quality services. Under the guidance of this strategy, they systematically improved the product line, and developed and developed automotive generators for different models of nearly 60 passenger car manufacturers in China. Currently, the generators have reached more than 800 models and can meet almost all commercial vehicles (6 meters The use of passenger cars and medium and heavy trucks. In terms of starters, they focused on developing engines with soft-start deceleration products that are particularly suitable for the National III and National IV emission standards.
Before 2001, the high-power generators of China's air-conditioned buses were all imported. At the beginning of the establishment of the company, Beijing Peitelai aimed at the market gap at that time and quickly seized the market. In the year of establishment, the sales revenue was 100 million yuan. After that, they spent three years realizing the localization of the product in China, which reduced the price of the product by 50%. While firmly occupying the market of air-conditioned passenger car generators, it also extended its product line to the generators for trucks and construction machinery, and then to the field of starters. Currently, the market share of starter products in medium-heavy trucks and passenger cars is increasing rapidly. . In the past seven years, the sales volume of Patel's products has maintained a steady growth. In the first three quarters of this year, sales exceeded 700 million yuan, and it is expected to exceed 800 million yuan in the whole year. With an amazing speed of development, Pettere is becoming a "little giant" in the field of commercial vehicles.
â– Adapt to market demand is the guarantee of success
Peitlai products in Beijing can be unique in the domestic commercial vehicle market. In addition to relying on world-class technical support from Petra Group, it is more important because they understand and adapt to the needs of the Chinese market, and they are meticulously based on market needs. Product and service adjustments.
China's commercial vehicles are different from cars, not using the full set of foreign technologies for production, which also makes it difficult to implement "acquisitionism" in the matching automotive heavy appliances, and must be adjusted according to customer needs in product development. Some of the world’s top automotive electronics manufacturers have some products that are more automated than Beijing Petri, but in terms of market share of air-conditioned passenger cars in China, they have been left behind by Petter, mainly because of their The product or variety is limited, or there is no corresponding adjustment to the needs of the Chinese market. The domestic similar manufacturers are often unable to compete with Patel in the market due to backward technology.
â– Precise service "Create value for customers"
Compared with other parts and components companies, Patel's customer base is also relatively concentrated. They and almost all air-conditioned passenger train companies in China, including Jinlong, Yutong, etc., maintain a good relationship of cooperation, while supporting the major domestic engine plant and passenger car air-conditioning plant. Their service is also "one to one": from pre-sales technical guidance to after-sales service, to scrapped product recovery and remanufacturing, and the service includes every detail. Starting from the customer's expectations, he wants to eliminate the customer's worries in front of the customer and truly “create value for the customerâ€.
â– Focus on the target market
Beijing Petri to lock the target in the rotating appliances of medium and heavy vehicles. It does not produce and sell car rotating appliances, does not produce other automobile appliances, and concentrates on making heavy electrical products.
As a leader in the industry, Beijing Peitelai has been working hard to maintain its leading edge. Through R&D to promote the upgrading of products in the generator industry and accelerate the development of compact products, multi-functional regulators are used to increase work efficiency, temperature class, and immunity to electromagnetic interference to further extend product life. In terms of starters, we have accelerated the development of a full range of deceleration products for diesel engines above 2.8L. Improve the technology development center and world-class laboratories, and fully realize automated production. Zhang Yunlong, general manager of Beijing Peitelai, said that the most important feature of a company is that it has a high degree of professionalism, advanced technology, and a high market share for a single product. In the future, Peltier will develop the most suitable products for Chinese customers based on its own characteristics and make greater contributions to the development of China's auto parts industry.
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