Small-displacement energy-saving vehicles have become the focus of the auto market in Guangdong

This week, domestic oil prices formally entered the "8-yuan era." The price per liter of the No. 93 gasoline in the National III standard of Guangdong Province has been raised by nearly 0.5 yuan per litre to 8.21 yuan per litre. This is only a month or so after the last increase in the price of oil. Not only is the frequency of rising oil prices so intensive, but this increase has also hit a new high since July 2009. The auto industry, which is closely related to the price of oil, bears the brunt of the impact. Will frequent and substantial increases in oil prices make the auto market worse? Although most dealers believe that more or less of the increase in oil prices will have a negative impact on the consumer market, they are not really blocking the release of consumer demand, while models with strong power, energy saving and emission reduction will receive more attention, and automobile consumption. The structure will probably change gradually.

Owners drive less and take the initiative to reduce the price of oil. The most influential people are naturally existing owners. Not only has the price of oil been rising, but the costs associated with parking fees, maintenance fees, insurance, etc. have also increased. Many owners have taken the initiative to reduce the frequency or mileage of vehicles. Mr. Zhou, who lives in Panyu, used to drive to and from work. After the oil price rose, he changed his strategy. He left the door half an hour earlier. He drove the car to the subway station and took the subway to work, saving time, fuel and parking fees. It can also save a lot. Miss Li, who does not have a high frequency of use, believes that the impact of rising oil prices on life is not significant. The use of cars to concentrate more on weekends to accompany her family members to travel with Miss Li. After the oil price rises, the cost of the car will increase by tens of yuan per month and will not bring too much pressure on myself.

Increased attention to new fuel-efficient cars With the stimulation of rigid demand for cars, rising oil prices will not have a direct impact on car consumption. Consumers will only pay more attention to the fuel economy of the economy in the car-buying process, and some of the power will be strong. The 1.6L, 1.8L and 2.0L power that can meet the daily needs of the family will be more favored by the consumer market.

"Rising oil prices have been accustomed to consumers, but sometimes it is not easy to accept them emotionally." Dongfeng Nissan 4S store manager Huang believes that oil prices more than a month, frequent, high growth for consumers A kind of attack will more or less bring some adverse effects on the auto market, so that the original warm car market may therefore wait and see more emotion. At the same time, he also said that the impact of oil prices is always short-term. “Consumers therefore delayed the purchase of cars or changed the purchase of cars. Therefore, it is rare for them to abandon the purchase of cars.” At present, many dealers also use “oil” as the first gimmick to conduct promotional activities.

At the same time, there are also some changes in consumer attitudes. Mr. Huang, who is preparing to replace the existing economical car with an SUV, has revisited his idea of ​​buying a car after rising oil prices. Through the replacement, Mr. Huang still has to spend 150,000-200,000 yuan, and the cost of vehicles such as oil, insurance, maintenance, etc., will also increase substantially. These are all expenses. If you spend the same amount on a Lexus CT200h, you can not only enjoy free maintenance of 150,000 kilometers for six years, but also the fuel consumption of this car is only 4.6 liters per 100 kilometers. Under the background of soaring oil prices, Mr. Huang is not allowed to Not for the heart. Not only did the hybrid start to receive more attention, but after many brands upgraded their engines, they could also improve their dynamics while taking into account the environmental protection of fuel economy, becoming a model that has been favored by the consumer market after the “oil price broke”.

Japanese second-hand cars are more popular than the new car market. Rising oil prices will have a greater impact on the consumption of second-hand cars. Xia Zhidong, head of the used vehicle market of Guangjun, introduced that the consumption psychology of the used car consumers is different from that of the new car. The used car consumers are more sensitive to the price, and many of the consumer purchase intentions are not clear. So after the oil price rises, it will bring a greater blow to consumers, so it is not uncommon to abandon the purchase of cars. According to previous laws, the passenger flow will also be significantly reduced after rising oil prices, which is also a detrimental factor to the used car market. The used car dealer Mr. Xie has another theory. According to reports, many of the models used in the used car market are old models that have been used for many years, and the high consumption of these used cars is often unavoidable. For example, the price of two or three thousand yuan in the Sail oil consumption is as high as 14 to 5 liters, which is difficult for many consumers to accept. In short, under the background of rising oil prices, consumers will pay more attention to the fuel-efficient nature of vehicles. In this regard, the reputation of Japanese used cars is often better.