May 18, 2024

Paint industry to face the gap between the changes and strong

Drying equipment

According to the 2012 annual report of the world's top ten paint brand companies just released by China Drying News World Paint & Coatings Industry Association (WPCIA), Chinese paint companies in the world's largest paint producing and consuming country are out of the top ten list and sell. The number of Chinese companies currently ranked first is far behind the last one of the “Top Ten”. Industry experts said in an interview with reporters that domestic paint companies should recognize the gap with the international giants, and they should catch up in technological innovation, market development, talent pool, brand strategy, and strive to become one of the top ten in the world by 2020.

WPCIA's report shows that the tenth company in the world's top ten paint brand companies has annual sales of US$2.98 billion. The sales volume of China's largest coating company, Carpoly Chemical Group, was only US$325 million in 2011.

Shen Hao, director of the Advisory Committee of the China Coatings Industry Association, said in an interview with reporters that we must recognize the gap between ourselves and the world's top paint companies. Domestic paint companies have a long history in both sales and brand building. A long way to go.

Zhu Yan'an, general manager of Garbo Chemical Group, said that the majority of domestic paint companies are small and medium-sized enterprises. They have obviously lagged behind in market promotion, technological innovation, and even in the domestic market competition. Garbo Li strives to reach sales of 10 billion yuan (about 1.6 billion US dollars) in 2020, impact the world's top ten paint brands. In other words, even if Carpoly achieves its goals as scheduled, it will take at least a decade for Chinese companies to enter the world's paint top 10.

Wang Hua, product development manager of Akzo Nobel China R&D Center, said that the international paint giant has long-term technological accumulation and has a first-mover advantage in technological innovation. The future of the global paint industry will become larger. Do bigger. Domestic paint companies can only enhance their technological innovation capabilities and strive to maximize their core value. Only in this way can they have strong market strength in order to strengthen the company.

Liu Dengliang, director of the expert committee of China National Coatings Industry Association, believes that the biggest gap between domestic paint companies and multinational companies is not only on the scale, but also on the quality of talent and management of human resources. Zheng Chenyu, a senior engineer at China Paint (Shenzhen) Co., Ltd., also stated that Chinese companies must enter the top 10 in the world must create an environment, incentives, and assessment mechanisms that are conducive to the development of talent, and they must establish a human resource management system that is in line with international standards. Good and retain talent.

It is understood that in the “Top Coating Companies in 2012” list released by the United States “Paint World” magazine, Garbore ranked 43rd with US$325 million in sales and China’s No. 1 ranking. Shanghai Coatings and Taiwan’s Yongji Lacquer and Dabao Chemical ranked 47th, 52nd, and 65th respectively.

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