May 03, 2024

Li Dakai: Auto Manufacturing Needs Its Own Brand


China has become a global arena for car competition. More than 70% of the world's top 100 auto parts companies have come to China for business and more than 1,000 foreign-funded enterprises have produced spare parts. With the rapid development of China's economy, China's auto manufacturing industry has also continued to grow and develop. With Shaanxi Fast as the leading manufacturer of heavy-duty transmissions, its transmission production and sales have ranked first in the world for nine consecutive years. However, in the view of Fast chairman Li Dakai, the Chinese auto manufacturing industry still faces the challenge of mastering advanced technology and developing its own brand.

In the showroom of Fast's products, a large-scale automobile transmission attracted particular attention. It is understood that this is the newest high-end S transmission manufactured by Fast. S is Super, which means super-transmission. Its performance indicators can be comparable to similar foreign products, and has become the standard of Fast's comprehensive international standard. Accelerate the important strategic support for entering the international market.

  


However, Li Dakai told reporters that in Fast, even the most high-end products will soon be eliminated. He said that many auto companies in China are now seeking cooperation with large foreign companies and a new round of joint ventures and cooperation has risen. However, in international joint ventures and cooperation, Chinese companies must adhere to independent innovation, understand market demand, and persist in using me as the mainstay. , And make full use of the joint venture and cooperation platform to accelerate the pace of self-development.

He explained that in the 1980s and 1990s, with the support of national policies, many state-owned enterprises in the Mainland began to introduce advanced foreign equipment and ushered in the peak of development. However, due to the lack of independent innovation, some companies are short-lived and eventually collapsed. "We must pay attention to digestion, absorption, and innovation so that we can take a place in the market."

Li Dakai believes that innovation in China is an eternal theme for China to realize the dream of a strong automobile country. "Our products are not only in the mouth, but also in the bowl, fried in the pan, and in the mind." He said that China's auto manufacturers must establish independent development and technological innovation. As a precursor, the technology development system that combines the introduction of technology, digestion, absorption, and cooperative development is adopted.

Need to expand the developed markets

As early as the “Eleventh Five-Year Plan” period, advancing China as a manufacturing and exporter of automobile gears has been identified as the development goal of the Chinese gear industry. Today, China's automobile manufacturing gear industry, represented by transmissions, has taken the lead in the world and its exports are increasing.

Li Dakai told reporters that at present, China's auto manufacturing products have expanded to some overseas markets, but in the future not only will they have to enter more developing countries, they must also enter the developed countries and enter the world and multinational companies to compete on the same platform. "There is a lot of foreign products that have been imported for a long time. In the future, we must establish our own brands and enter the markets of developed countries."

"China's auto manufacturing products have reached an advanced level. The standard measure is whether products can be sold to Europe and the United States and whether they can occupy a place. Market share must be at least 20% in the local area to be successful," said Li Dakai.

It is understood that Fast, as the vanguard of China's automobile manufacturing gear industry, has established strategic cooperation relationships with world-famous brand companies such as Caterpillar, Eaton, WABCO, and Shell in the UK. The globalization, diversification, and high-end development of the company. In the past 10 years, the export volume of Fast transmission components has also increased by 40 times, and the export share has risen sharply from 2% to 40%.

Need to build high-quality R&D team

For the future of the Chinese auto industry, Li Dakai said frankly that the shortage of talent is still the most important issue facing development. "Especially the shortage of technology leaders in various fields, the current demand for talent in the automotive electronics field such as electronic control and automatic control is even more urgent."

He said that quality is fundamental to the survival and development of enterprises, and innovation is the driving force for accelerating development. Innovation and development cannot be separated from talents. He pointed out that due to many factors such as the talent cultivation mechanism and scientific research system in the country and the large gap between automobile advanced manufacturing countries and other factors, the shortage of talents in automotive electronics and mechatronics has become a bottleneck for the continued development of the industry. He also believes that the industry can have a large number of high-level R & D talents, whether the company can establish a high-quality R & D team, is the key to the sustainable and healthy development of China's auto industry in the future.



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