May 18, 2024

Fast: Market and stadium double harvest

On October 30, 2010, the annual closing game of the Shaanqi Cup National Super Truck Contest was held in Shaoguan. Ten characters were prominently displayed on the body of 10 beautifully-fighted battle cars - the “Fashite”. The characters have followed the chariot to the North and South for a whole year. Familiar with the car are known, Fast is a well-known auto parts brand, in the mighty super car racing inside, there is a fabulous Fast transmission.

Shaanxi Auto National Super Truck Contest

Shaanxi Auto National Super Truck Contest

Fast, who has made gearboxes for decades, may not have imagined that his products will be used in this whimsical environment: ribs, deep pools, sand pits, marshes, V-valleys, stairways, triple peaks ... In such an off-road obstacle course that was built artificially, the car must withstand bumps and shocks that are several times or even dozens of times more than usual, and it must be passed at the fastest speed. It is really hard for the Fast Transmission.

Fast Transmission

“There are no such comparisons in the world’s car races. Such tracks are too challenging for cars and drivers. Looking at the deep pool, I think the car is insurmountable. I did not expect to change the gears. The perfect combination of the car came out.” A female player Li Binbin who participated in the competition described her experience in a field. There is nothing wrong with Li Binbin. The performance of the gearbox is more important for off-road racing than for racing, because the speed of cross-country races is higher. With perfect performance and 100% annual attendance, Fast has won a good reputation in the hearts of racing players.

In fact, the reputation of Fast has long been unusual in the industry. Just two days before the finals of Shaoguan, Fast Company held an annual sales revenue of more than 100 billion yuan in the Xi’an headquarters more than 100 kilometers west of the stadium. The celebration ceremony was a first to become the first enterprise in the domestic gear industry to produce more than 10 billion yuan annually.

In the final analysis, the market competition is product competition. Fast, which has always been in a competitive position in the market, is not satisfied, but boldly uses the National Super Truck Contest as a more demanding testing ground for product inspections.

Such inspections are not a stop at the Shaoguan station. This complicated track has been used since the start of the Super Truck Offroad Competition.

Such road conditions not only require the players to have superior controllability, but also test whether the car can meet the requirements of frequent shifts technically. The test proves that the heavy trucks equipped with Fast transmissions can adjust the driving speed of vehicles in a wide range of different road conditions, and also adjust the torque on the driving wheels of vehicles to the most appropriate state.

"Product development and technology update are fast. Once problems arise, improvements are faster," said industry insiders familiar with Fast.

In 2003, Fast increased its efforts in new product development and technological transformation. Fast had a high goal and its starting point was always aimed at the advanced level in the world. Therefore, in addition to meeting general driving needs, Fast's products like this This truck race, dubbed the "China's heavy truck first destructive experiment," is also a perfect match.

In recent years, the products introduced by Fast have catered to the trend of high-power and heavy-duty development of domestic heavy trucks, and are welcomed by users like Shaanxi Auto. As far as the current level of technology is concerned, Fast is far ahead of domestic companies in the same industry.

From a production point of view, Fast has become the world leader in mechanical transmissions, and has achieved advanced quality and performance in foreign countries. In individual products, it exceeds its competitors, such as the introduction of a three-shaft transmission and a 12-speed full synchronizer. 16-speed transmission and so on. At present, Fast Group has formed an annual production capacity of 1 million sets of automobile transmissions, 50 million gears, and 100,000 tons of automotive forgings. The domestic market share is as high as 80%, and large quantities are exported to the international market. Various operating indicators have been ranked first in the national gear industry for eight consecutive years, and annual sales of heavy-duty transmissions have ranked first in the world for five consecutive years.

It is estimated that the annual production and sales income will reach 12 billion yuan in 2010, and the production and sales of transmissions will exceed 850,000 units, and all business indicators will hit a record high.

It is no accident that this year’s double harvest in the market and the arena was no accident. This is no doubt thanks to Chairman Li Dakai’s innovation theory. Although it is a theory, Fast has been practicing it. Li Dakai said that innovation has not been relaxed in Fast, whether it was the introduction of foreign products, and later a joint venture with foreign countries, or engage in their own, and innovation has always been the company's core strategy.

The 2010 Super Truck Contest was over, but the test faced by Fast was not yet over, but Fast became more confident.

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