The medium- and heavy-duty truck industry went through the “pan†market in 2012 and it picked up slightly at the end of the year, but the situation is still grim. According to the Dongfeng Commercial Vehicle Company's business news report, in November, the company sold a total of 14,000 heavy-duty trucks, and sold nearly 170,000 vehicles in the previous November, continuing to be the industry leader. Full Hydraulic Open-air Integrated DTH Drilling Rig
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The heavy-duty truck market was heavily influenced by the macro economy. In November, Dongfeng Commercial Vehicles sold more than 9,000 heavy trucks, an increase of 13% compared with the previous period, and opened the battle to close at an industry level. In terms of total volume, in the first 11 months, Dongfeng Commercial Vehicle Co., Ltd. accumulated a total of 115,000 heavy trucks, and its market share showed an increasing trend, and it has maintained its leading position in heavy trucks. In the past year since its listing, Dongfeng New Tianlong has gained a good reputation from customers and sales in the market for its superior performance that is safer, more economical, and more environmentally friendly, and has become a benchmark product in the heavy truck industry.
Although the industry declined sharply, the Dongfeng Commercial Vehicle Company’s China Card’s performance remained stable. In addition, Sinocard has always been Dongfeng’s traditional advantage market. In November, it sold over 4,700 units, a 7% increase from the previous quarter, and cumulative sales exceeded 50,000 units in the previous November. To further consolidate the value of benchmarking in the field of China Card.
While maintaining the leading position in China, Dongfeng Commercial Vehicles Corporation steadily promoted its overseas business layout. In the Southeast Asian market, Dongfeng Commercial Vehicle Co., Ltd. won the "Best New Brand Award" from Malaysia's "New Straits Times" for its excellent quality and reputation, which fully demonstrates the overseas market's support and trust for Dongfeng brand products.
In the face of severe market conditions, Dongfeng Commercial Vehicles Co., Ltd. has accelerated its internationalization strategy planning and has also taken short-term actions. On the one hand, it has targeted to strengthen market segmentation and product value-oriented product competitiveness and market promotion activities. In the company, it further controls costs and improves operational efficiency. After the long-term accumulation of joint ventures, the entire value chain such as Dongfeng Commercial Vehicle's operating and management capabilities, more mature product platforms, and rich product lines are in good operating conditions, and strive to create new competitive advantages in the market changes.