The data shows that in the first quarter of 2015, China’s tire exports to the EU surpassed the United States for the first time. The U.S.'s "double reverse" case against Chinese tires shows that the U.S. market's door for Chinese tire exports is getting tighter. So, can China's tires further develop the EU market in the future and promote its gradual replacement of the US market? The volume of exports to the EU surpassed that of the U “Actually, the 'double reversal' implemented by the United States since last year has caused the market share of European and American tires to change in China’s tire exports.†An expert from the tire division of the China Rubber Industry Association told the tire world network. According to statistics from China Customs, in the first half of this year, Chinese tire manufacturers exceeded the United States in exports to the United States, reaching 48.7 million, an increase of 7.7% year-on-year. It is reported that due to the risk of trade barriers in the U.S. market, many Chinese tire companies have gradually turned certain businesses to the EU. The European Tyre and Rubber Manufacturers Association (ETRMA) has conducted an investigation and found that since 2013, the European Union, which has been the net exporter of tires, has steadily increased its tire imports. Some people speculated that this may be related to China’s increase in tire exports to the EU. In order to shift excess production capacity after hitting the US market, domestic tire companies are accelerating the pace of expanding other markets. In addition to the EU, the second largest market for tire exports, emerging countries and regions such as Southeast Asia, the Middle East, and South America are becoming new markets that Chinese companies compete for. However, the people concerned are not very optimistic about the internationalization of Chinese tire companies. A company official who has engaged in foreign trade work for many years tells Tire World Net that from the current trends in international trade, not only has the U.S. trade barriers imposed on China more and more, but other countries are also gradually strengthening their anti-dumping efforts on Chinese tire products. In the future, if we still rely on price advantage to participate in international competition just like in the past, Chinese tires will encounter the same problems in the other markets as the US market. The general view of people in the industry is that while Chinese tire companies are adjusting their market structure, they should pay more attention to adjusting their product mix. European and American markets have different characteristics Due to the rapid growth of the EU's automotive market in recent years, many tire companies tend to shift their excess production capacity to the EU market. However, industry insiders mentioned above have warned that the transfer of Chinese tires to the EU market will not be as easy as some people think. On the one hand, the EU, like the US market, is a mature market with stringent regulations; in addition, this market also has some characteristics that are different from the US market. According to analysis, the most difficult threshold for China's tire companies to enter the European Union is the European Union’s tire labeling method. It strictly regulates the fuel efficiency, rolling noise, and wetland grip level of tire products sold in the European Union, and implements technical trends every year. Monitoring, many Chinese tire companies' products are still difficult to meet relevant requirements. The United States is the world’s largest auto market, but there are only two major tire manufacturers in the country, namely Goodyear and Cooper, whose tire production capacity is far from meeting market demand. This is where tire companies in other countries build and import products. All offer great opportunities. China's tire rubber products entered this market earlier. After many years of expansion and cultivation, it has laid a good foundation here. The EU is still a net exporter of tires. There is a big gap between its output and sales. Take passenger car tires as an example. The annual output of EU tire companies in Europe amounts to 300 million, but the annual sales of tires for use on the local market is only 263 million. This is an increase of nearly 40 million, and it needs to be exported. other areas. Chinese tire companies now have to enter such a market. The degree of competition can be imagined, and it needs a long way to go. In addition, the United States is a unified country. Although its states, laws, regulations, and cultures are different, they are easy to coordinate and communicate. The EU is composed of many countries. Although the economy has basically achieved unity, in reality, various countries have great differences in political systems, laws and regulations, and culture. For Chinese tires to be exported here, they have to adopt different strategies for different countries and regions to adapt to different laws and regulations and cultural habits. The cost and effort that this gives are not comparable to the United States.
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China's tire exports to the EU surpassed that of the United States