April 19, 2024

Blockchain Technology Anti-Counterfeiting Tradition Traditional Giants and Emerging Startups

The traceability of commodities means that the quality, safety, and related information can be tracked (production source → consumer terminal) or retrogressive (consumer terminal → production source) in all aspects of production, supply and sales of commodities, so that the entire production and business activities are always in Effective monitoring. Traceability services are currently most widely used in the food and pharmaceutical industries.

The traceability system was first established in 1997 by the European Union in response to the “mad cow disease” problem and gradually established and improved the food safety management system. At present, the traceability system of European countries and the United States has been relatively mature in legislation, supervision, and infrastructure construction. Domestic research on food traceability systems began in 2002. After more than ten years of development, it has begun to take shape. In recent years, relevant policies have been successively introduced at the national level to support the development of commodity traceability services.

The traceability of commodities means that the quality, safety, and related information can be tracked (production source → consumer terminal) or retrogressive (consumer terminal → production source) in all aspects of production, supply and sales of commodities, so that the entire production and business activities are always in Effective monitoring. Traceability services are currently most widely used in the food and pharmaceutical industries. The traceability system was first established in 1997 by the European Union in response to the “mad cow disease” problem and gradually established and improved the food safety management system. At present, the traceability system of European countries and the United States has been relatively mature in legislation, supervision, and infrastructure construction. Domestic research on food traceability systems began in 2002. After more than ten years of development, it has begun to take shape. In recent years, relevant policies have been successively introduced at the national level to support the development of commodity traceability services. Traceability of goods has benefits for all parties involved in the circulation of goods: - For manufacturers: Traceability services can ensure product quality and safety, eliminate fake stocks, and can greatly enhance the company's control of the supply chain. At the same time, it helps enterprises to fulfill their social responsibilities and establish a good corporate image; - For regulators: Traceability services can strengthen supervision, improve the efficiency of supervision, and promptly identify problems in the event of problems in the goods, and thus ensure accountability. Supervision is effectively implemented; - For consumers: Product information is available, sources are traceable, it helps to make the right choices, and it is safe to consume. Blockchain solves the pain points of commodity traceability. The current traceability technologies mainly use barcodes, two-dimensional codes, and RFID, among which barcodes and two-dimensional codes are most widely used due to their low cost, but these two types of technologies are readable and writable, and have a long lifespan. Obvious defects in information capacity and other aspects, while RFID and electronic tags are due to higher costs, currently only a large number of applications in the logistics, public information services and other industries. Regardless of technical factors, the current domestic traceability system still has problems such as lack of uniform standards and information sharing. The traceability systems and standards of different national authorities and different provinces and cities at the regional level are different from each other, and the traceability of self-built companies is different. The system is often detached from supervision, and it is difficult to share information among various systems. The blockchain traceability, traditional giants and blockchain companies started to dance from the blockchain technology, the Internet giants have laid out the blockchain one after another, and according to their own business, their focus is also different. Currently, the giants that focus on product traceability are mainly e-commerce and retail platforms: As in December last year, Wal-Mart, JD.com, IBM, and Tsinghua University have established a secure food blockchain tracking alliance to jointly establish a set of origins for food collection. The standards-based approach to safety and food authenticity data provides full supply chain real-time traceability services for consumers and retailers through blockchain technology. In March of this year, Alibaba built a blockchain-based cross-border trading traceability system and subsequently launched an authentic traceability function based on Blockchain technology that supports the luxury platform LuxuryPavilion. Compared with the Internet giants, emerging blockchain companies are using technology to apply blockchains to improve the shortcomings in the process of product traceability. In addition, some companies have also combined the Token economy and the traceability process that are unique to the blockchain. New business model. For example, the traceability chain project rewards Token to adjust the economic behavior on the chain. (Enterprises can share excess budget, developers provide services, and consumers participate in related activities to obtain Token, while consumption and consumption of resources will consume Token); Token is used for reaching the consensus of the root-source chain network, charging billing and storage, and realizing the economic incentive to the bookkeeper. In addition, in addition to Internet giants and blockchain startups, traditional traceability service providers are also improving their services through the application of blockchain technology. For example, Oracle (NEEQ:839043) has been the traceability technology of e-commerce platforms such as Ali and Jingdong. Partners have launched the "Superblock Blockchain Traceability SaaS Cloud Platform" to provide customers with services such as product anti-counterfeiting, anti-counterfeiting, full process traceability, quality control and security, risk warning, and intelligent marketing to provide quality products for government departments. Safety traceability supervision system service. Blockchain traceability service providers are mainly divided into two types. One is a basic technology service provider. It provides the underlying technology for construction and development. It can usually serve multiple industries (financial, energy, supply chain, etc.) at the same time; and solution providers will According to the specific business needs to provide specific application solutions, the underlying technology or self-study, or to take cooperation with the basic technology service providers. The blockchain traceability service is still at a stage of development, and the anti-counterfeit traceability market itself is a rapidly developing industry. Along with the continuous growth of consumer demand and the support of national and local government policies, blockchain technology will open up new sources of anti-counterfeiting. Chapter.

The traceability of commodities has benefits for all parties involved in the circulation of goods:

- For manufacturers: traceability services can ensure product quality and safety, eliminate fake stocks, greatly enhance the company's control over the supply chain, and help companies fulfill their social responsibilities and establish a good corporate image;

- For regulators: traceability services can strengthen supervision, improve supervision efficiency, and promptly identify problems in the event of a problem in the product, so as to ensure the effective implementation of supervision;

- For consumers: Product information is available, sources are traceable, it helps to make the right choices, and it is safe to consume.

Blockchain solves the pain points of commodity traceability

At present, the traceability technology mainly uses barcodes, two-dimensional codes, and RFID. Among them, bar codes and two-dimensional codes are most widely used due to their low cost, but these two types of technologies have obvious defects in readability, service life, and information capacity. However, due to the high cost, RFID and electronic tags are currently used only in industries such as logistics and public information services.

Regardless of technical factors, the current domestic traceability system still has problems such as lack of uniform standards and information sharing. The traceability systems and standards of different national authorities and different provinces and cities at the regional level are different from each other, and the traceability of self-built companies is different. The system is often detached from supervision, and it is difficult to share information among various systems.

The traceability of commodities means that the quality, safety, and related information can be tracked (production source → consumer terminal) or retrogressive (consumer terminal → production source) in all aspects of production, supply and sales of commodities, so that the entire production and business activities are always in Effective monitoring. Traceability services are currently most widely used in the food and pharmaceutical industries. The traceability system was first established in 1997 by the European Union in response to the “mad cow disease” problem and gradually established and improved the food safety management system. At present, the traceability system of European countries and the United States has been relatively mature in legislation, supervision, and infrastructure construction. Domestic research on food traceability systems began in 2002. After more than ten years of development, it has begun to take shape. In recent years, relevant policies have been successively introduced at the national level to support the development of commodity traceability services. Traceability of goods has benefits for all parties involved in the circulation of goods: - For manufacturers: Traceability services can ensure product quality and safety, eliminate fake stocks, and can greatly enhance the company's control of the supply chain. At the same time, it helps enterprises to fulfill their social responsibilities and establish a good corporate image; - For regulators: Traceability services can strengthen supervision, improve the efficiency of supervision, and promptly identify problems in the event of problems in the goods, and thus ensure accountability. Supervision is effectively implemented; - For consumers: Product information is available, sources are traceable, it helps to make the right choices, and it is safe to consume. Blockchain solves the pain points of commodity traceability. The current traceability technologies mainly use barcodes, two-dimensional codes, and RFID, among which barcodes and two-dimensional codes are most widely used due to their low cost, but these two types of technologies are readable and writable, and have a long lifespan. Obvious defects in information capacity and other aspects, while RFID and electronic tags are due to higher costs, currently only a large number of applications in the logistics, public information services and other industries. Regardless of technical factors, the current domestic traceability system still has problems such as lack of uniform standards and information sharing. The traceability systems and standards of different national authorities and different provinces and cities at the regional level are different from each other, and the traceability of self-built companies is different. The system is often detached from supervision, and it is difficult to share information among various systems. The blockchain traceability, traditional giants and blockchain companies started to dance from the blockchain technology, the Internet giants have laid out the blockchain one after another, and according to their own business, their focus is also different. Currently, the giants that focus on product traceability are mainly e-commerce and retail platforms: As in December last year, Wal-Mart, JD.com, IBM, and Tsinghua University have established a secure food blockchain tracking alliance to jointly establish a set of origins for food collection. The standards-based approach to safety and food authenticity data provides full supply chain real-time traceability services for consumers and retailers through blockchain technology. In March of this year, Alibaba built a blockchain-based cross-border trading traceability system and subsequently launched an authentic traceability function based on Blockchain technology that supports the luxury platform LuxuryPavilion. Compared with the Internet giants, emerging blockchain companies are using technology to apply blockchains to improve the shortcomings in the process of product traceability. In addition, some companies have also combined the Token economy and the traceability process that are unique to the blockchain. New business model. For example, the traceability chain project rewards Token to adjust the economic behavior on the chain. (Enterprises can share excess budget, developers provide services, and consumers participate in related activities to obtain Token, while consumption and consumption of resources will consume Token); Token is used for reaching the consensus of the root-source chain network, charging billing and storage, and realizing the economic incentive to the bookkeeper. In addition, in addition to Internet giants and blockchain startups, traditional traceability service providers are also improving their services through the application of blockchain technology. For example, Oracle (NEEQ:839043) has been the traceability technology of e-commerce platforms such as Ali and Jingdong. Partners have launched the "Superblock Blockchain Traceability SaaS Cloud Platform" to provide customers with services such as product anti-counterfeiting, anti-counterfeiting, full process traceability, quality control and security, risk warning, and intelligent marketing to provide quality products for government departments. Safety traceability supervision system service. Blockchain traceability service providers are mainly divided into two types. One is a basic technology service provider. It provides the underlying technology for construction and development. It can usually serve multiple industries (financial, energy, supply chain, etc.) at the same time; and solution providers will According to the specific business needs to provide specific application solutions, the underlying technology or self-study, or to take cooperation with the basic technology service providers. The blockchain traceability service is still at a stage of development, and the anti-counterfeit traceability market itself is a rapidly developing industry. Along with the continuous growth of consumer demand and the support of national and local government policies, blockchain technology will open up new sources of anti-counterfeiting. Chapter.

Blockchain traceability, traditional giants dance with blockchain companies

Since the rise of blockchain technology, Internet giants have laid out blockchains, and their focus varies according to their own business. Currently, the giants that focus on product traceability are mainly e-commerce and retail platforms: As in December last year, Wal-Mart, JD.com, IBM, and Tsinghua University have established a secure food blockchain tracking alliance to jointly establish a set of origins for food collection. The standards-based approach to safety and food authenticity data provides full supply chain real-time traceability services for consumers and retailers through blockchain technology. In March of this year, Alibaba built a blockchain-based cross-border trading traceability system and subsequently launched an authentic traceability function based on Blockchain technology that supports the luxury platform LuxuryPavilion.

Compared with the Internet giants, emerging blockchain companies are using technology to apply blockchains to improve the shortcomings in the process of product traceability. In addition, some companies have also combined the Token economy and the traceability process that are unique to the blockchain. New business model. For example, the traceability chain project rewards Token to adjust the economic behavior on the chain. (Enterprises can share excess budget, developers provide services, and consumers participate in related activities to obtain Token, while consumption and consumption of resources will consume Token); Token is used for reaching the consensus of the root-source chain network, charging billing and storage, and realizing the economic incentive to the bookkeeper.

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