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But is the “price war†a self-salvation or a collective suicide for the company? Or is it just a "swallowing game" for big fish to eat small fish?
Agricultural machinery enterprises welcome the most cold winter "price war" is not the best choice
[China Agricultural Machinery Industry News] "Three Autumns" is approaching, the market battle is poised for development, all kinds of grain combine harvester companies have entered the state of preparation for the battle, sprinting annual sales peak. It is worth mentioning that corn harvester enterprises, in addition to the conventional factors such as subsidies and possessions, this year's "National Second National Three" and "Shovel Bend" areas to reduce corn planting area, so that the corn harvester market has ushered in history. Cold winter. Each corn harvester manufacturer is experiencing a rare group that is “not calmâ€. Therefore, in order to seize the market and go to inventory, many companies are attempting to “price war†again.
Agricultural machinery enterprises to catch the cold and winter "price war" is not an excellent choice
In the short-term, agricultural machinery enterprises will focus on “price warsâ€, and farmers' consumers can immediately taste the sweetness, which will promote the sales growth effect, which can meet the needs of enterprises to destock and account for the market; but in the long run, the price war itself is the enterprise. Unreasonable behavior that disrupts the market and chronic suicides - it does not hesitate to let others lose money, and they are not profitable. At the same time, because of the repeated pressure on prices, it is difficult for companies with average profit to breathe, to reduce stress and reduce Production costs, cut corners, and reduced product quality are inevitable.
At the same time, it is difficult for small enterprises to bear the price pressure, and then they are defeated in the “price warâ€. It is not uncommon to withdraw from the market. In recent years, “the corn machine enterprise shuffles†has spread repeatedly, and the industry has indeed experienced it. Hundreds of companies have poured in, and hundreds of companies have lost their brands. It must be said that under the leadership of large enterprises that can afford the "price war", small enterprises that are not innovative and have no strength can only be sacrificed at the expense of demise.
Stones from other hills, can learn. Dong Mingzhu, who has never played the "price war" in the electrical industry, may have given some ideas to the agricultural machinery enterprises: in the market competition, we can't stay in the thinking of price wars. Many companies rely on the introduction of other people's technology, if they do not show up Your own creative ability cannot be made, and it is even less likely to become a strong.
At the moment, after several rounds of shuffling and revision, most of the agricultural machinery companies left behind have identified that “price war†is not an excellent choice for the market, but has taken the path of improving quality and efficiency: strict control of product quality, to high Quality, high-tech products grab the market, abandon the price, take the initiative to fight the word of mouth, always be wary of relying on the "price war" based on the market's drinking and thirst-like behavior.
(Original title: 凛冬 will go to the agricultural machinery enterprises, do not drink and quench thirst)