2.5 times the industry growth rate! Dongfeng Nissan sold 330,000 vehicles in April

After entering 2018, the domestic passenger car market is still in a state of low growth. Only the increase of SUVs is above 10%, and all car companies are under great pressure. However, Dongfeng Nissan has maintained a good market performance. From January to March this year, its sales exceeded 244,000 units, a year-on-year increase of 5%. It is not easy for such a large market size to have more than an average increase. Recently, Dongfeng Nissan announced the latest production and sales data. From January to April, the cumulative sales volume was 333,713 vehicles (including imported cars), which was an increase of 8.2% year-on-year, 2.56 times the average increase of 3.2% in the domestic general passenger car market in January-March.

In April 2018, Dongfeng Nissan sold 90,946 vehicles, a year-on-year increase of 17.8%. The comfortable camps comprising Sylphy, Tianyi, and Sunshine sold 47,293 vehicles, an increase of 16.6% year-on-year; 34,678 units were sold by SUV camps consisting of Loulan, Qijun, Qashqaw, and Jinke, up 28.1% year-on-year. In the dynamic camp, a total of 8,975 new cars were sold, including the new generation of Tiida, Cima, and Xinlan Bird.

Mercedes-Benz bicycle sales accounted for over 40% of sales in April

As the main model of Dongfeng Nissan, Sylphy has left a good impression on the people with good comfort. After listing, it has always had a very proud sales volume, and it has always “topped” the top five in the domestic compact car market. In April this year, 36,471 new cars were sold, a year-on-year increase of 33.9%, accounting for 40.1% of the total sales of Dongfeng Nissan. It can be seen that the company is very dependent on the Sylphy. In April of this year, for example, Dongfeng Nissan sold nearly 13,700 new cars overall compared to the same period of last year. Among them, Sylphy contributed about 9,234 vehicles, which accounted for approximately 67.4% of the total. It can be said that the hot sales of one model of Sylphy have driven Dongfeng. Nissan's overall growth.

Reliance on a single car model is relatively high. For a company with an extremely complete sequence of products like Dongfeng Nissan, it means that there are many products that do not have a strong presence in the market. Compared with other competitors, SAIC-Volkswagen has LaVida, Santana, FAW Toyota also has Vios, Corolla and so on. Although Sylphy may have advantages in the “soldiers combat”, under the attack of them, the situation is not very good. . How to increase the sales volume of its other sedan products, do not let Sylphy "isolated", is the problem that must follow Dongfeng Nissan.

SUV camp shines in January-April increase of 26.8%

In addition to Sylphy, Dongfeng Nissan’s SUV camp also achieved impressive market performance. From January to April this year, the cumulative sales reached 136,563 vehicles (including imported cars), an increase of 26.8% year-on-year, 2.5 times the average growth rate of the industry. Xinqi Jun sales reached 15,576 units in a single month, an increase of 32.9% year-on-year, ranking first in the ranking of joint venture SUVs; New Loulan sales achieved a 40.1% year-on-year increase to 2,584 vehicles, but compared to Highlander Comparing these competitors, Xin Loulan still has a long way to go.

On April 10, Dongfeng Nissan launched its new hardcore SUV, the Toda, which inherited the professional off-road genes of Toule. It demonstrated the deep heritage of Nissan's off-road SUV with good comprehensive strength and cost-effectiveness. Nissan and even domestic joint venture car companies have a product gap of 20-25 million yuan in hardcore SUVs. After a strong listing on the way, Dongfeng Nissan has formed a product matrix of six SUVs, taking into account both urban and off-road styles. The price range covers 80,000-800,000 yuan, and the overall competitiveness has been further enhanced.

Will formally step into the new energy market

What is the most popular in the auto market nowadays? New energy is naturally the most mentioned, affected by policies such as double-pointing (by 2020, the average fuel consumption of passenger cars produced that year was reduced to 5.0L/100km, and the fuel consumption of energy-efficient passenger cars was reduced to 4.5L. /100km or less) Many joint ventures have also begun to vigorously develop new energy vehicles. The sales of the Camry Mix and Accord hybrids under the two Japanese rivals gradually increased, giving Dongfeng Nissan a lot of pressure. Nissan Motors has always had a profound technical accumulation in electric vehicles. Its Leaf is the best-selling pure electric vehicle in the world. But today, no matter whether it is pure electricity, intermixed or dual-engined, Dongfeng Nissan still lacks the amount of capacity. Model.

At the Beijing Auto Show, Dongfeng Nissan brought three brand new pure electric vehicles, including the Sylphy Pure Electric Edition, the new Leaf and the IMx KURO concept car, and there was no traditional power car on the booth. It can be seen that Dongfeng Nissan made new efforts. Energy field determination. The first domestic listing will be the Sylphy Pure Electric Edition. The new car will start pre-sale in key domestic cities in May and will be officially listed in the second half of the year. The new car is the “pioneer” of Dongfeng Nissan's entry into the domestic new energy market. It is based on the ordinary version of Sylphy, equipped with Nissan's latest EV technology, and has a maximum life of 338km. It is a mainstream product in its class.

The domestic new energy field has been laid out in advance by independent brands and has taken the lead. BYD, JAC, and BAIC New Energy have already had many mature products, and there are many new forces that are making the car look like this “big cake”. . Many joint venture brands have only slowed their efforts to develop electric vehicles in the past two years and have not achieved great results.

With the listing of the Sylphy pure electric version and the new concert year, Dongfeng Nissan will also enter a new competitive area. Does the Sylphy Pure Electric Edition have a blockbuster sales figure thanks to the accumulated popularity of gasoline? Can a new concerted wind continue the momentum of the world's best-selling electric cars, and show off the limelight in the domestic market? In the second half of this year, the meeting will be announced.